The Importance Of A Structured Approach To Assisted Living Marketing
Knowing who the ideal client is for assisted living marketing is only one part of a marketing strategy. For most assisted living facilities, there are two different audiences, one is the senior his or herself, and the other is an adult child with decision-making responsibility or influence with the senior.
Any senior living community marketing campaign has to address these two different prongs for assisted living marketing. Many marketing campaigns only focus on the adult children acting in the decision-making role. This completely overlooks the fact that over 40% of all seniors own and use a cell phone for online purchases, research, and social interactions on various platforms.
Hire a Team
Trying to operate using a do-it-yourself approach to marketing for an assisted living facility only produces a limited level of success. This is a factor of the lack of expertise and experience needed to launch and maintain an effective campaign.
Hiring a company that specializes in assisted living marketing, and not a general marketing company, provides that level of expertise and experience to your organization. These are also professionals highly engaged in successful marketing for your target audience. Services specializing in marketing for senior communities have a top return on investment, helping to build your brand and your list of potential future residents.
Hiring a marketing agency that works with assisted living facilities also allows for planning for the advertising budget. At the same time, that budget, at whatever level, is more effectively used to reach the right people at the right time.