How Closed Captioning Can Benefit Viewers

by | Feb 8, 2019 | Business Services

The amount of video content on the web continues to grow at an astounding pace. As such, it is reaching new audiences that have traditionally been left out. Part of this new audience consists of people who rely on closed captions. It’s also true that many people prefer to use closed captions at work, or in noisy environments. Therefore, the demand is clear. You can take advantage of this particular audience by ensuring proper use of closed captioning. Find out why video closed captioning services can be beneficial to your production efforts.

You Need It to Remain Competitive

The modern world of video production is very competitive. You need to incorporate all of the latest standards to remain relevant. Adding closed captioning to your videos is an important way to stand out from the crowd. Proper captions and subtitles will help generate more views for your videos. It is crucial that you begin using these technologies right away.

SEO Benefits

It’s no secret that search engine optimization is a big part of video marketing. However, search engines don’t index spoken content in videos. What search engines can index is the text related to a video. Creating a transcript of your audio is a great way to make sure search engines understand it. You can also use captions to show the relevancy of the video. Use this technique to increase the rankings of your videos and get more viewers.

Accessibility to All

We all want our videos to have the widest audience possible. By adding captions, you’ll be able to get a larger chunk of the viewing audience. People who are deaf or hard of hearing will have no problems viewing your content. Likewise, those who are learning the English language will have an easier time understanding your videos. Get your content the attention it deserves by using video closed captioning services.

Get in touch with Chromavision for assistance with closed captioning. Review the website at

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